When it comes to men’s fragrance, the market is flooded with options. With fall around the corner I’ve been on the hunt for a signature scent that exemplifies an appreciation for the finer things in life—and the drive to reach for and achieve them. I’m pleased to report I’ve found just that in Vince Camuto’s newest fragrance, Virtu.
The bold, aromatic fragrance mixes heat and coolness in a polished, sophisticated scent that enhances the effortless style of today’s urban man. Virtu doesn’t play by the rules—it has no concept of time. The scent’s crisp, powerful body can be worn night or day.
I live for the sleek patent leather packaging, it’s a stark contract from Eterno, Virtu’s predecessor. The industrial stitching on the bottle was the inspiration behind our shoot location and personified the urban elegance.
Vince Camuto Virtu launches nationwide at Macy’s and other fine department stores September 2018.