Logo mania hit its peak earlier in the millennium when designers started putting their logo on every square inch of their collections. The movement gained traction within the hip hop community and became an instant indication of status in the early 90's. Then suddenly, the logo was dead.
Recently, however, designers have given a nod to 90's street wear and resurrected the big, bold logo. A word of advice: this trend should be handled with care. One cheeky slogan is cool--being a walking billboard is not.
SWEATSHIRT: Opening Ceremony JEANS: Levis via Shop Wasteland SHOES: Prada